THE COMPANY
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Over 30 production, mining, logistics and office facilities in North and South America
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Market leader in the US, with extensive brand loyalty extending to Canada and South America
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Products impact our communities; culinary, pharma, agriculture, oil & refinery, chemical mftg, highway de-icing, water softening, pool salt…
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170 yrs of heritage with a new path forward; financial rigor, prod. efficiency, and innovation to lead continued growth
THE COMPANY
-
Over 30 production, mining, logistics and office facilities in North and South America
-
Market leader in the US, with extensive brand loyalty extending to Canada and South America
-
Products help communities; culinary, pharma, agriculture, oil & refinery, chemical mftg, highway de-icing, water softening, pool salt…
-
170 yrs of heritage with a new path forward; financial rigor, prod. efficiency, and innovation to lead continued growth
THE ROLE
- The Insights lead will work with Brand members and other functional teams to drive actionable insights that drive growth for both culinary and non-culinary products.
- Unlike many CPG environments, this role has direct impact on marketing strategy and processes. While the marketing team is lean, all roles play a critical role in shaping how the platform grows.
- Morton is a category leader, iconic brand, and has relationships across all major retailers, channels, and e-commerce
VALUES
The Team Values the following:
- Intellectually Curious & Great Problem Solvers
- Self-Motivated, Flexible & Adaptable
- Consistent Positive Demeanor
- Hands-on, willing to “get into the weeds”
#1
Largest Salt Company worldwide
1000+
Uses for Salt – Food, Highways, Medical Products, Water Softeners, …
80%
Customers are loyal to the brand
Job Description
INSIGHTS JD
Overview:
The Consumer Insights leader will be responsible for developing, executing and socializing market research to support and influence strategic initiatives, new product development, and brand programs for the Morton Salt Consumer and Industrial businesses.
The role reports dirtectly to Brian Bissell (Sr. Director), does not have any direct reports, but has high visibility and interaction with company leaders.
When speaking with Olympia, please be prepared to share your salary expectations. We are unable to provide a salary range but can give guidance on if your expectations can be met.
What you’ll do:
DRIVE INSIGHTS THAT LEAD TO GROWTH
- Initiate, design, implement, analyze and interpret research across the Consumer Products, Industrial and Foodservice categories. Organize current and new research/insights into a comprehensive database for the corporation.
- Through qualitative and quantitative research, develop a deeper understanding of consumer behavior toward the brand, product usage, positioning, new concepts, innovation, and advertising / communication.
- Utilize available and new tools of research into consumer and market trends, thereby identifying consumer, shopper, and market insights for the company. Turn data into insights to drive possible new market opportunities, new products, or strategies for the brand / business. Continue to support the basic vision/brand foundations of the organization with needed analytics and insights.
MANAGE INTERNAL & EXTERNAL RELATIONSHIPS
- Select and manage a cross section of outside research companies to deliver the needed consumer insights, attitudes, trends and market data.
- Socialize the information to Sales, Marketing, and R&D for use in driving customer presentations, brand strategies, new product ideas and direction.
- Be a core member of new product development teams, providing the necessary research to support the project/product.
Qualifications:
In addition to demonstrating your capabilities of the above, top candidates possess:
- Bachelor’s Degree in Marketing or Market Research. MBA a plus.
- Experience: 8+ years in market research, consumer insights or marketing with a consumer products company and/or an outside research firm.
- Naturally inquisitive around data, consumers, trends and research points.
- Strong project management skills and adherence to timetables. Ability to multi-task and work on a variety of projects at one time.
- Ability to work and communicate cross functionally to unearth needed insights and plans of action.
- Demonstrated competency in helping to design and analyze research methodologies to address business challenges.
- Strong communication skills to provide management the results of research. (Actionable reporting in writing and in-person presentations).
Morton Salt is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive environment for all employees.
The Team
Brian Bissell - HIRING LEADER
Sr. Director, Marketing
Doug Kafer
Director
Eric Schwickerath
Senior Manager
FAQs – click left or right
Interview Process
1
Discuss opportunity with Olympia
2
Forward resume and salary target
3
Olympia Screen
4
Details presented to client
5
Client Initial Screen
6
Interviews
What you can expect from Oympia:
- Directness – We will provide candid feedback on your background, skills, and alignment of objectives against the opportunity.
- Professionalism – We will keep to any commitments we make to you. Let’s hold each other to the highest standard of professionalism.
- Honesty – We will tell you if you are not a fit and we will share whatever information we can regarding your candidacy.
SEARCH CONTACT:
Dan Gathof dgathof@olympiasolutionsinc.com
Schedule time to talk
Let’s explore if this role fits your career goals.
